Ad Swipe File

This is how I learned to make ads. More specifically, how I learned to make Facebook and Linkedin ads to drive demand for our venture-backed, B2B SaaS company.

B2B advertising is complicated. There's product complexity, multiple stakeholders, budget cycles and many other variables that make it complicated.

What's helped me get this right for our company is collecting ads from the very best public SaaS companies. I then organize them into a database and categorize them by Funnel Stage and Awareness Goal.

Every time, we build out a new advertising campaign, I reference this Ad Swipe File.

Doesn't matter whether we are targeting a new industry vertical or marketing a new product, this is my master database of ad inspiration.

Inside the Ad Swipe File, you will find the database organizes the ads by the following information: 

• Company: the name of the company advertising.
• Ad Creative: an actual image of the ad for inspiration.
• Destination URL: where landing page if you click on the ad.
• Ad Platform: the advertising platform the ad is published on.
• Funnel Stage: the top, middle or bottom of the funnel.
• Goal: the goal of the ad to drive awareness at different stages of the funnel.

Here's how you can quickly make this Ad Swipe File help you create winning advertising campaigns for your B2B SaaS company: 

1. Review the entire database to get familiar with each type of ad being run.
2. Map out your advertising strategy.
3. Filter the ad swipe file database by stage and platform as you work through creative required for your strategy.
4. Send your ad strategy and the creative requirements to your design team.
5. Circulate ad creatives with ad copy to your key internal stakeholders.
6. Load the ads into the platforms and launch your ad campaigns!

This is actually how we do it. There may be nuanced steps in between, but that's effectively how we do it and I'm responsible for deploying $300K of ad budget per month.

I hope this gives you inspiration to create attention grabbing ads that educate and engage your target buyers throughout their journey.

Immediately access this Ad Swipe File now.

Click “Add to Cart” on the right. Then checkout. You will immediately receive an email with a link to the Airtable database with all of the ads. You can also access this swipe file inside the VP of Marketing Playbook below.