Everything you need to run a marketing team at a venture-backed, B2B SaaS company.
For the last 3 years, I've run marketing for our venture-backed, B2B SaaS company.
When we were acquired last year, I took over marketing for multiple brands within our parent company portfolio.
In the early days, we grew our SaaS revenue from $2 million in annual recurring revenue to $18 million in 3 years. It was an exciting time and I learned a tremendous amount in the process.
Now I'm sharing the frameworks and templates we used to drive growth.
You can download all of them - 25 operating templates for a VP of Marketing at a B2B SaaS company.
Or get the Complete Go-to-Market Playbook to leverage every system and framework we use for sales and marketing.
These playbooks of standard operating templates have been developed over my career in B2B SaaS and battle tested in a highly competitive software market.
They are designed in a way that you can download them, customize them for your business, and quickly see the operational results. They are designed to clarify your strategic thinking and improve the performance of your team’s tactical execution.
Click “Add to Cart” on the right to gain immediate access to the entire template bundle now.
Here's what's included in the VP of Marketing Playbook:
When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.
These templates helped us make better strategic decisions, hire talented people, and tactically execute day to day to achieve our long-term growth goals.
I hope they serve you as well as they served us.
If you need help implementing any of these frameworks, contact us about our go-to-market consulting services.
Everything you need to run marketing at a venture-backed, B2B SaaS company.
Everything you need to run sales at a venture-backed, B2B SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide SaaS executives from uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.