VP of Marketing Playbook
Everything you need to run marketing at a venture-backed SaaS company.
Why use this template?
I am the VP of Marketing for a venture-backed, B2B SaaS company that grew revenue from $2 million to $18 million in under 3 years.
Last year, we were acquired for a multiple of our revenue. I now run marketing for multiple brands within our parent company portfolio.
The VP of Marketing playbook is a compilation of the AI-powered operating templates that I have developed over my career in software marketing.
They are designed to help you grow your brand and drive demand for your sales teams.
You can download all of them instantly. Copy them and customize them for your business.
If you are interested in my VP of Sales Playbook as well, save money by downloading the Complete Go-to-Market Playbook instead.
It bundles all of my AI-powered operating templates for sales, marketing and management best practices.
Click “Add to Cart” on the right to access the VP of Marketing Playbook now. When you checkout, I immediately email you a link to a PDF document with links to every template.
I'm so confident this will transform your career that I'm covering you with our 100% Satisfaction Guarantee. If you don't get immediate value, you get your money back.
What's inside the template
You get access to all of these templates in the VP of Marketing Playbook (watch the video above to see what's inside). A total value of $329 that you get for ONLY $135:
- Go-to-Market Checklist Template
- Mission Vision Values Template
- Ideal Customer Profile Template
- B2B Buyer Persona Template ($17 value)
- B2B Buyer Journey Mapping Template ($25 value)
- Demand Generation Strategy Template ($20 value)
- Marketing Budget Template ($45 value)
- Go-to-Market Org Chart Template ($15 value)
- OKR Tracker Template
- Brand Guidelines Template ($20 value)
- Unique Selling Proposition Template
- Market Positioning Map Template ($10 value)
- Pricing Strategy Template
- Competitor Analysis Template ($10 value)
- Keyword Research Template ($15 value)
- Marketing Campaign Template ($20 value)
- Marketing Calendar Template
- Social Media Strategy Template ($39 value)
- CAC Calculator Template ($15 value)
- Lead Scoring Template
- Voice of the Customer Template
- Marketing Tactics Database
- Ad Swipe File ($25 value)
- Landing Page Swipe File ($10 value)
- Advertising Campaign Template ($43 value)
How to use this template
It has taken me over 100 hours to build these templates. My goal with sharing them with you is to help you hit your brand and demand goals.
I want to hear that you blew out your lead and pipeline targets to earn a huge bonus. I want to hear that your team became more focused, doing fewer things exceptionally well.
In just a few clicks, you can make every template your own.
The VP of Marketing playbook has given me profound clarity.
Clarity in understanding how to build a brand and grow demand.
Clarity in strategies to drive traffic and convert traffic into leads.
Clarity in leading our marketing teams and giving them confidence in me.
I trust it will do the same for you.
Get the VP of Marketing Playbook now by clicking "Add to Cart". Then checkout.
If you need help building a custom marketing playbook for your company, reach out to see if you qualify for our consulting services.
VP of Marketing Playbook
Everything you need to run marketing at a venture-backed SaaS company.
VP of Sales Playbook
Everything you need to run sales at a venture-backed SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
- Premium design
- Customizable files
Lifetime access from any device
Top reviews from SaaS Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide executives from a place of uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
