Market Positioning Map Template
Align your product, pricing and go-to-market strategies with our market positioning map.
Why use this template?
Years ago, doing a market positioning map felt like a total waste of time to me. Something only expensive consultants from BCG or Mckinsey would use for their fancy presentations.
Now, I actually get why it's important.
I've worked at early-stage, venture-backed companies (<$10M revenue), late-stage, growth companies (>$100M revenue) and public companies (>$1B revenue).
At all maturity stages, it's not uncommon to see executives make decisions that are completely misaligned strategically. Meaning their strategy for product development, pricing and promotion do not make sense. And are almost destined to fail from the beginning.
Really smart people fall into this trap and it's a real growth killer.
My hope is that you avoid that trap by doing this market positioning map exercise on your own.
What's inside the template
Click "Add to Cart" on the right. Then checkout to use this Market Positioning Map template. You will immediately receive a link to the Google Sheet, which you can also convert into an excel file.
This template includes the following tabs:
- Instructions: a tab with instructions on how to most effectively use this template.
- Market Positioning Map Template: this is a blank positioning map template to insert your company logo onto the matrixes based on your brand's market position.
- GTM Strategies Based on Market Position: a list of go-to-market strategies to deploy based on your positioning.
- BONUS Go-to-Market Checklist Template: a step by step list of activities to complete when going to market with a new product.
How to use this template
Here's how I recommend you conduct your Market Positioning Map exercise:
- Understand the purpose and structure of a market positioning map.
- Determine the criteria and select two important factors for the map's axes.
- Create a grid template with labeled axes.
- Identify the products to position on the map.
- Assess and plot their positions based on the chosen criteria.
- Analyze the map to gain insights into the competitive landscape.
- Update the map as the market evolves and new information emerges.
- Extract insights and take strategic actions based on the map's findings.
By using a market positioning map template, you can visually analyze and compare products in relation to key criteria, enabling better decision-making for strengthening your market position.
Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.
If you run a go-to-market team at a B2B SaaS company, check out these templates as well:
VP of Marketing Playbook
Everything you need to run marketing at a venture-backed SaaS company.
VP of Sales Playbook
Everything you need to run sales at a venture-backed SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
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Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
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Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
