Market Analysis Template

The first early stage, venture backed SaaS startup I joined was a rocket ship.

Until we ran out of early adopters and competition flooded into our market.

That's when this Market Analysis template played a critical role in reversing our slowing growth trend.

Plus, I have incorporated an AI-powered tab to enable you to instantly analyze your existing customer data and let AI tell you the pros and cons of each market you could pursue.

By using this framework, we were able to reduce risk, avoid costly market missteps, and ensure continued revenue growth.

This comprehensive AI-powered market analysis template includes several critical components to guide your decision-making:

• Strategic Market Position Exercise: Clearly distinguish between new vs. existing products and markets to sharpen your strategy.
• Market Analysis Template: A blank template to help you easily document and compare the markets you’re currently in and potential markets you could enter.
• Market Analysis Example: An actual example of what a market analysis could look like for a SaaS company. Use this for inspiration.
• AI-Powered Market Analysis: The standout feature of this template is the AI-powered market analysis tab, which uses ChatGPT AI to help you analyze customer data and recommend the best target market. With just a few inputs, you’ll receive both a quantitative and qualitative breakdown, identifying the most strategic opportunities.

This isn’t just a one-time tool. It’s a process to revisit yearly as your business evolves, new products emerge, and market conditions shift.

Follow these steps when you conduct your market analysis: 

1. Enrich Customer Data: Document all current customers and their market characteristics (industry, revenue size, employee count, geography, etc.).‍
2. Analyze Market Positioning: Consider your position in the market in relation to the market opportunities. New vs. existing products, new vs. existing markets, uniqueness vs complexity, deal size vs. sales motion.‍
3. Use AI-Powered Analysis: Drop your customer data into the customer raw data tab. Use whatever data columns pertain to your business. Then use the AI-powered formulas to analyze and report on what markets appear to present the biggest opportunities.‍
4. Align with Teams: Refine the results with your own critical thinking. Then share the results with your teams to ensure alignment on the market strategy.‍
5. Revisit Regularly: Update the analysis annually or as needed to stay on top of market shifts.

I've seen an entire organization make the wrong market selection because of flawed market analysis.

Product, marketing, ops and sales all shifted their strategy to support the "new" targeted market to cross the chasm. It didn't work.

We wasted millions of dollars and about 16 months of time.

Immediately download the Market Analysis Template and customize it for your business. Click “Add to Cart” on the right and checkout. You will receive a link to a Google Sheet to copy and customize for your business.

Also, check out our entire VP of Marketing and Sales Playbooks below to grow your brand, demand and revenue.