Sales Battlecard Template
Teach your team how to win in highly competitive SaaS markets.
Why use this template?
It's really hard to sell an undifferentiated product in a highly competitive market.
That's the environment I was in while running sales and marketing for our B2B SaaS company.
The most effective way to win in this environment is to use a sales battlecard template. One that is designed for your team to be able to reference on a daily basis.
You train them focus on where your product wins and emphasize why your competitors lose.
These reasons will evolve over time, so you want to make sure everyone on your sales team is telling the same story.
We used this battle card template to train new hires and our existing team on updated intelligence each month.
What's inside the template
Our sales battlecard template is broken down into the following sections. Once you download the template, familiarize yourself with each of the following tabs:
- The instructions tab to outline how to use the template most effectively
- The sales battlecard template to fill in the details from your competitive landscape
- An example template to show you what it would look like if it were fully populated with data.
Nearly every market in SaaS is a crowded and a lot of buyers are not feeling pain with their current vendor. Your team has to help them see how their business and their life can be radically better with your solution.
How to use this template
When we implemented this battle card template, we saw competitive win rates go from winning 1 out of 7 competitive deals to winning 3 out of 7.
That's a 300% increase. You then multiply that by a 13 person sales team and the resulting revenue is meaningful on a monthly basis.
Add the template to your cart and checkout. You will immediately receive a link to copy the Google Sheet template to make it your own.
If you run a go-to-market team at a B2B SaaS company, take a look at these templates as well. These had a major impact on my ability to drive strategic alignment and tactical execution across our sales and marketing teams.
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Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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Top reviews from SaaS Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide executives from a place of uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
