Go-to-Market Playbook

I am the VP of Sales and Marketing at a venture-backed SaaS company. This is the Go-to-Market Playbook I use to grow our brand, drive demand and convert it into revenue.

I will show you how to use this to transform your career and make your income goals a reality.

But first, let me tell you how I got here.

I was the VP of Sales when we raised our 3rd round of venture capital. This brought our total capital raised to over $30 million.

At the time, we had just hired a new heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed, trials were down, leads were down, MRR was down. It was awful.

Finally, the CMO stepped down.

Upon their departure, I took over as the VP of Sales and Marketing.

Over the next 12 months, we turned everything around. We recaptured the lost traffic, grew trials, grew leads, and grew MRR (despite little to no product innovation and fairly high customer churn).

We did it using this Go-to-Market Playbook, which bundles all of my AI-powered operating templates for sales, marketing and management best practices.

Click “Add to Cart” on the right to access the Complete Go-to-Market Playbook now. When you checkout, I will immediately email you a link to a PDF document with links to every template.

I'm so confident that this will have a life changing effect on you that I guarantee 100% Satisfaction. If you don't get immediate value, I'll give you your money back.

You get access to all of the templates in the VP of Sales Playbook ($400 value), the VP of Marketing Playbook ($329 value), and the Management Best Practices Playbook ($100 value). A total value of $829 that you get for ONLY $189:

Here are the templates included from the VP of Sales Playbook ($400 value): 

1. Go-to-Market Checklist Template
2. 30-60-90 Day Sales Plan Template ($35 value)
3. Ideal Customer Profile Template
4. B2B Buyer Persona Template ($17 value)
5. B2B Buyer Journey Mapping Template ($25 value)
6. B2B Sales Process Template ($30 value)
7. Sales Funnel Template ($10 value)
8. Sales Forecast Template ($55 value)
9. Market Analysis Template
10. Go-to-Market Org Chart Template ($15 value)
11. Sales Compensation Plan Template ($9 value)
12. Sales Territory Plan Template ($15 value)
13. Sales Commission Calculator Template ($25 value)
14. Sales Battlecard Template ($20 value)
15. Sales Hiring Assessment Template
16. Sales Rep Onboarding Plan Template ($20 value)
17. Software Evaluation Template
18. Sales Meeting Agenda Template
19. Sales Order Form Template ($20 value)
20. Sales to Customer Success Handoff Email Template
21. Sales Rep Performance Review Template ($15 value)
22. Board Meeting Deck Template ($35 value)
23. Sales Tactics Database
24. Sales Strategy Template ($53 value)

Here are the templates included from the VP of Marketing Playbook ($329 value): 

1. Go-to-Market Checklist Template
2. Mission Vision Values Template
3. Ideal Customer Profile Template
4. B2B Buyer Persona Template ($17 value)
5. B2B Buyer Journey Mapping Template ($25 value)
6. Demand Generation Strategy Template ($20 value)
7. Marketing Budget Template ($45 value)
8. Go-to-Market Org Chart Template ($15 value)
9. OKR Tracker Template
10. Brand Guidelines Template ($20 value)
11. Unique Selling Proposition Template
12. Market Positioning Map Template ($10 value)
13. Pricing Strategy Template
14. Competitor Analysis Template ($10 value)
15. Keyword Research Template ($15 value)
16. Marketing Campaign Template ($20 value)
17. Marketing Calendar Template
18. Social Media Strategy Template ($39 value)
19. CAC Calculator Template ($15 value)
20. Lead Scoring Template
21. Voice of the Customer Template
22. Marketing Tactics Database
23. Ad Swipe File ($25 value)
24. Landing Page Swipe File ($10 value)
25. Advertising Campaign Template ($43 value)

Lastly, the templates included from my Management Best Practices Playbook ($100 value):

1. Executive Compensation Plan Template ($20 value)
2. Meeting Cadence Template ($10 value)
3. OKR Tracker Template
4. SWOT Analysis Template
5. Annual Performance Review Template ($20 value)
6. Google Sheets Shortcuts Template
7. Google Docs Shortcuts Template
8. Google Slides Shortcuts Template
9. Marketing Dashboard Template ($25 value)
10. Sales Dashboard Template ($25 value)

This is everything that I use today, as an executive, to run our go-to-market teams. 59 operating templates to think more strategically and tactically execute growth plans.

It has taken me 100s of hours to build these templates over the course of my 15 year career.

I have used these from $0 to $100 million ARR at various technology companies. I have used them to run 2 person teams, up to 30 person teams.

The Complete Go-to-Market Playbook has enabled me to ascend the corporate ladder faster than many of my peers.

While other executives were getting laid off, I was getting promoted. While others were stressed, I was confident. While others felt lost, I had a strategic plan. While others struggled to move business metrics, my teams operated with focus and produced big outcomes.

I trust it will do the same for you.

In just a few clicks, you can make every template your own.

Get the Complete Go-to-Market Playbook now by clicking "Add to Cart". Then checkout.

If you need help building a custom sales or marketing playbook for your company, reach out to see if you qualify for our consulting services.