Advertising Campaign Template

The next advertising campaign you are asked to plan, let this template be your guide.

I run demand generation now for a $100+ million ARR software company.

And when our CMO asks me and my team to develop an ad campaign strategy to target a new industry vertical or customer segment or launch a new product, this is how we pitch our plan.

Our goal with our advertising campaign presentation is to:

1. Get budget approval
2. Get feedback on messaging, channel selection and campaign structure
3. Get commitment on cross-functional support to launch the campaign

This presentation template is how we achieve those goals.

When you click "Add to Cart" and checkout. You will immediately receive a link to the Google Slide presentation of the Advertising Campaign Template. You can make a copy for yourself and customize it for your business. The presentation is intentionally designed using slide elements and structures that can be easily moved and modified.

Here is how the ad campaign template is structured to help you formulate an effective strategy: 

• Executive Summary: Overview of campaign goals and target outcomes to reach $3M ARR within 18 months.
• Ideal Customer Profile: Detailed characteristics of our target customers to optimize our sales efforts.
• Market Size: Breakdown of Total Addressable Market (TAM) and Target Market for focused advertising.
• Buyer Personas: Profiles of economic buyers, champions, and users to tailor our campaigns.
• Pipeline Goals: Quarterly and monthly targets for lead generation and conversion.
• Budget Allocation: Strategic distribution of budget across the funnel stages for optimal lead generation.
• Ad Flow Diagram: Visualization of the ad flow for prospecting and retargeting audiences.
• Channel Selection: Key marketing channels and tactics for precise targeting.
• Buyer’s Journey: Content strategies aligned with each stage of the buyer’s journey.
• TOFU Campaigns: Top-of-the-funnel campaigns to drive brand and problem awareness.
• MOFU Campaigns: Middle-of-the-funnel campaigns focused on category and product awareness.
• BOFU Campaigns: Bottom-of-the-funnel campaigns to capture and convert leads with free and paid offers.
• ROI Analysis: Analysis of Lifetime Value (LTV) and Customer Acquisition Cost (CAC) to optimize ROI.
• Next Steps: Actionable steps for approval, planning, and implementation of the advertising campaign.

Based on my experience, once you make a copy of the presentation, here's how to best customize it for your use case: 

1. Review the presentation first to get familiar with the contents.
2. Outline your story and ideas first before you dive into editing the Google slides. I like to take notes on paper (or more recently I have been using reMarkable note taker instead). This helps me clarify my thinking without being slowed down by slide formatting.
3. Circulate your preliminary ideas with your team for initial feedback.
4. Put the ideas into the slide.
5. Present your advertising campaign concept for approval!

This has worked very well for me personally. It's helped me get ad campaigns approved for spending anywhere from $25K/month to $100K/month on various campaigns.

You can immediately access this template now.

Click “Add to Cart” on the right. Then checkout. You will receive an email with a link to instantly make a copy of the Advertising Campaign Template for your business. You can also access this template inside the VP of Marketing Playbook below.