Landing Page Swipe File

We are building and optimizing landing pages every month.

Now, when I say "landing pages" - I mean any web page that you send traffic to as a destination. Landing pages serve many different purposes.

It could be a homepage, product page, pricing page, sign up page, case study page, contact sales page, blog page, etc.

I was promoted to run demand generation for a software company that does $100+ million per year in revenue.

Anytime we need to design and build a new landing page, rather than have my team start from scratch, we always reference best-in-class website experience to serve as inspiration.

When I look at world-class, public B2B SaaS companies doing north of $1 billion per year in revenue, you know they have figured something out well enough to achieve that level of scale.

So, that's what we do. We pick 2-3 landing pages to reference as inspiration before we wireframe any website pages.

Rather than have you hunt around for the best landing pages, I have collected them for you in my Landing Page Swipe File database.

Every time you need to create a landing page experience, you can quickly reference this database for how others do it best. Inside the Landing Page Swipe File, you will find the database is organized with the following information: 

• Company: name of the company who designed and built the page.
• Landing Page Creative: an actual image of the landing page for inspiration.
• Destination URL: the website address of the landing page.
• Funnel Stage: the top, middle or bottom of the funnel.
• Content Type: the category of content.

Here's how you can quickly use this swipe file to create high converting experiences for your company: 

1. Review the entire database to get familiar with each type of landing page.
2. Use the filters based on the Content Type you need (e.g. Pricing page vs. product page).
3. Pick 2 - 3 landing pages to use as inspiration.
4. Wireframe your landing page with written copy (Figma is good for this).
5. Send the landing page wireframe to your design team for design.
6. Send to web developer to build the landing page.

Voila! Now, watch the leads pour in.

I hope this gives you inspiration to create attention grabbing landing pages, that educate and engage your target buyers throughout their journey.

Immediately access this Landing Page Swipe File now.

Click “Add to Cart” on the right. Then checkout. You will immediately receive an email with a link to the Airtable database with all of the landing pages. You can also access this file from the VP of Marketing playbook below.