Marketing Tactics Database

I use this database of marketing tactics to inspire my marketing team with new ideas quarter after quarter.

I will continue to add to this list over time. My hope is that you can pick and choose from the marketing tactics in this list that will best align with your overall marketing strategy.

Sometimes, all it takes is 1 good idea to achieve a growth unlock. More often than not, it's a combination of ideas strung together that achieves the unlock, but you may be only 1 idea away from dialing in the numbers to the lock.

Add this database to your cart and checkout. You will instantly receive a link to access the Airtable database. The tactics are organized in the following columns:

• Marketing Tactics: a short label of the marketing tactic.‍
• Description: a more detailed description of what it is.‍
• Action Plan: a step by step action plan that you and the team can follow to execute the tactic.
• Buying Stage: the stage in the buying journey marketing would deploy the tactic to advance the buyer.‍
• Category: the type of tactic (Website, Social Media, Content, SEO, etc.).‍
• Cost: whether the tactic is free or paid.

These marketing tactics are focused around generating awareness and demand for your product. Demand that you can either convert through a product-led or sales-led motion.

I recommend you review the Demand Generation Strategy Template first. It's important to set your strategy first. Then identify the right tactics to drive your target outcomes within your strategy. I'll give you an example of how tactics can deviate from your strategy.

At our venture-backed, B2B SaaS company, we defined our ideal customer profile (ICP) to be small-medium businesses (SMBs).

On multiple occasions, our CEO introduced me to contacts that were offering us a "unique opportunity" to participate in some marketing campaign or event.

My first question was always, "what's the make up of the audience?" And in many of those cases, the audience was enterprise buyers, not SMB. And every time, my response was the same. "No".

It was a deviation from our marketing strategy and our product wasn't ready to serve the enterprise. Despite our ability to land an enterprise customer from time to time, it wasn't our organizational strategy.

So, make sure you're choosing marketing tactics that align with your marketing strategy.

Click “Add to Cart” on the right and then checkout. You will receive a link to the Airtable database to access all marketing tactics for inspiration.

Also, take a look at the related templates below and the playbooks I use to run sales and marketing at our venture-backed SaaS company.