Marketing

Competitor Analysis Template

Exploit your competitors' weaknesses while capitalizing on your strengths.

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Competitor Analysis Template

Why use this template?

As a first principle, you're better off focusing on how your company can best serve customers versus spending too much time on what your competitors are doing.

I've seen leaders constantly chasing the competition. Copying what they are doing. But always a few steps behind.

This is a trap.

Do competitive analysis to understand the competition and analyze them, but blaze your own trail.

This is how we analyzed the competitive landscape for our B2B SaaS vertical. And despite the fact that there were better products that were more capitalized than us, we were able to clearly articulate our unique position against them to win customers year after year.

What's inside the template

Click "Add to Cart" on the right. Then checkout to use this free Competitor Analysis template. You will immediately receive a link to the Google Sheet, which you can also convert into an  excel file.

The template includes the following tabs:

  • Instructions: a tab with instructions on how to use this template effectively.
  • Competitor Analysis Template: a blank template for conducting your own competitive analysis.
Blank Template for Competitive Analysis
  • Competitor Analysis Template Example: an example of a how a B2B SaaS company conducts competitive analysis.
  • BONUS Go-to-Market Checklist: a step by step list of activities to complete when going to market with a new product.

How to use this template

Here's my step by step process to conducting a competitor analysis:

  1. Write down the 3-5 names of companies that sell similar software to you.
  2. Look at each company and see what they are good at and what they are not so good at.
  3. Understand how they are different from you, like who they sell to and what they charge.
  4. See how they market their software and how customers feel about it.
  5. Think about what they might do in the future.

Now, go use this template to gather and organize your analysis.

Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.

If you run a go-to-market team at a B2B SaaS company, check out these templates as well:

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$ 10 USD

Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download

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Top reviews from SaaS Executives

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“These are GOLD! I was having to build all of this from scratch.”

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Nick C.
Director Sales
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“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

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Michael P.
Chief Executive Officer
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“I feel more confident hitting our revenue goals now than I ever have.”

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Jessica P.
Sr. Director of Demand Generation
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“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales
Growth Business Template - Star

“These are GOLD! I was having to build all of this from scratch.”

Growth Business Template Testimonial - Nick
Nick C.
Director Sales
Growth Business Template - Star

“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”

Growth Business Template Avatar - Michael
Michael P.
Chief Executive Officer
Growth Business Template - Star

“I feel more confident hitting our revenue goals now than I ever have.”

Growth Business Template Avatar - Jessica
Jessica P.
Sr. Director of Demand Generation
Growth Business Template - Star

“My job just became so much easier! I’m all about working smarter, not harder.”

Growth Business Template Avatar - Clark
Clark A.
VP of Sales