SWOT Analysis Template
Improve strategic planning by assessing internal and external factors affecting your business.
Why use this template?
I remember learning about SWOT analysis in college and thinking "I'm never going to use that again."
I was wrong.
SWOT Analysis is a simple, but important framework to evaluate your business's unique position in the market to take advantage of the best opportunities and avoid major risks.
We used SWOT analysis in our marketing strategy presentation for our B2B SaaS company.
What's inside the template
Click "Add to Cart" on the right. Then checkout to use this free SWOT Analysis template. You will immediately receive a link to the Google Sheet, which you can also convert into an excel file.
This template includes the following tabs:
- Instructions: instructions on how to use this template most effectively.
- SWOT Analysis Template: a blank template for you to input your strengths, weaknesses, opportunities and threats.
- SWOT Analysis Example: an example of what a B2B SaaS company's SWOT analysis may actually look like.
- BONUS Go-to-Market Checklist: a step by step list of activities to complete when going to market with a new product.
How to use this template
Here's how I recommend you conduct your SWOT analysis:
- Identify Strengths: Evaluate internal advantages and unique selling points.
- Assess Weaknesses: Identify limitations or challenges that may hinder growth.
- Explore Opportunities: Look for emerging trends and potential partnerships.
- Evaluate Threats: Identify external factors that may impact performance.
- Analyze and Prioritize: Assess data and prioritize key factors.
- Develop Actionable Strategies: Leverage strengths, address weaknesses, seize opportunities, and mitigate threats.
Click “Add to Cart” on the right and then checkout. You will immediately receive a link to the Google Sheet.
If you run a go-to-market team at a B2B SaaS company, check out these templates as well:
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Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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Top reviews from SaaS Executives
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“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide executives from a place of uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
