Brand Guidelines Template

I developed this brand guideline template after having experienced a catastrophic “re-brand” that left our B2B SaaS company with falling numbers across the board.

Our website traffic went down, along with trial starts, conversion rates, retention rates and ultimately MRR growth. 

It was a disaster. The craziest part is that we inflicted this wound upon ourselves. We spent $80K dollars on a branding agency and fumbled the entire project.

This ai-powered brand guidelines template was created to help you avoid costly branding mistakes. It offers a framework that can save you thousands of dollars and hours of frustration. With this template, you’ll be able to confidently define your brand’s identity—from your purpose and story to key design elements like typography and color palettes.

Whether you're a VP of Marketing or a brand manager, this is the best brand guidelines template you’ll find for clear, actionable results. No branding agency needed.

Click “Add to Cart” and checkout now to instantly access the Google Sheet of the Brand Guidelines Template. If you prefer to use an excel file, you can first make a copy of the Google Sheet and then download it as an excel file.

Creating consistent brand guidelines is essential for every growing business. This AI-powered template simplifies the process, offering you both structure and flexibility. Watch video above to see inside.

Inside, you'll find:

• Blank Brand Guidelines Template: Fill in your brand's unique values, messaging, and design preferences.
• Example Template: View a completed example for inspiration on how to craft guidelines that resonate with your target audience.
• AI-Powered Brand Guidelines Template: Use ChatGPT to generate your entire Brand Guidelines, simply by using our powerful AI prompt.

With this template, you’ll create a one-page brand document that teams can reference daily, ensuring consistency in all your marketing efforts.

Building brand guidelines doesn’t have to be overwhelming. Start by assembling the right team of stakeholders and collaborate to define the rules that will guide your brand's voice, visuals, and positioning.

Here’s how to get started:

1. Identify Key Stakeholders: Include individuals who will shape the brand's identity.
2. Collaborate and Commit: Work together to define the key elements of your brand.
3. Activate Your Brand: Apply these guidelines across all marketing channels to ensure consistent messaging and design.

Our own SaaS company used this template to turn things around after three years of stalled growth. Within 14 months, our monthly trial starts doubled, and our trial-to-paid conversion rates improved from 7% to 12%.

This AI-powered template was the foundation of that success.

Click “Add to Cart” on the right and checkout. You will receive a link to a Google Sheet to copy and customize for your business.

Also, check out our entire VP of Marketing Playbook below to grow your brand faster and generate more demand.