Executive Compensation Plan Template
Structure your next compensation plan for maximum earning potential, while protecting your downside risk.
Why use this template?
I've had great executive compensation plans where I made a lot of money.
And I've had terrible comp plans where I made very little money.
I want you to negotiate a great compensation plan for your next role.
It's possible, if you're just transitioning into your first executive role as the VP of Sales or VP of Marketing, you may not have heard of some of the key terminology in your compensation plan.
This template is intended to educate you on what each term means, and also provide incentive plan industry benchmarks for B2B SaaS, sales and marketing executives.
That way, you can compare your current offer to what is more or less common today.
What's inside the template
When you add this template to your cart and checkout, you will instantly receive a link to access the Google Sheet template.
The worksheet includes the following tabs:
- Instructions: instructions on how to use this template most effectively.
- Executive Compensation Plan Template: a detailed breakdown of they key building blocks of an executive compensation plan with benchmark data included.
- BONUS Go-to-Market Checklist: a step by step list of activities to complete when going to market with a new product.
How to use this template
Here's how you can take advantage of this framework to negotiate the best compensation plan for your next executive position:
- Review all key terminology and their definitions in the 2 most left columns.
- Reference the VP of Sales and VP of Marketing comp plan benchmarks. These vary widely depending on the stage of the company (Series A vs IPO) and size of your targets ($5M vs. $20M in new business).
- If you have an offer, enter the key terms in the 5th column to compare your offer against benchmarks.
- Craft your story to deliver your counter proposal.
- Sign a high earning potential compensation plan with less downside risk.
Immediately download this template and customize it for your new role.
Click “Add to Cart” on the right. Then checkout to copy the Google Sheet of the Executive Compensation Plan Template.
VP of Marketing Playbook
Everything you need to run marketing at a venture-backed SaaS company.
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“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide executives from a place of uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
