Everything you need to run sales and marketing at a venture-backed, B2B SaaS company.
I was the 4th VP of Sales hired at our venture-backed, B2B SaaS company.
It was after our 3rd round of venture-capital funding, bringing our total capital raised to over $30 million.
At the time, we had just hired a heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed by 50%, trials were down, leads were down, MRR was down. Then they moved on to their next role.
Upon their departure, I took over as VP of Sales and Marketing. Over the next 12 months, we turned around our growth trajectory. We recaptured the lost traffic, grew trials, grew leads, and grew MRR.
We were able to do this by implementing systems that clarified our strategic planning and drove excellence in our tactical execution across our teams.
I'm sharing those templates with you today.
Click "Add to Cart" to access all of them now.
The Complete Go-to-Market Playbook brings together everything from the VP of Marketing Playbook ($87) and the VP of Sales Playbook ($95), plus the Management Best Practices Playbook ($45) as a BONUS!
This playbook includes everything from the VP of Marketing Playbook:
This playbook also includes everything from the VP of Sales Playbook:
Plus, you also get everything from the Management Best Practices Playbook as a BONUS:
That's 58 operating templates to position you and your team for explosive growth. This is everything that I use today, as an executive, running our go-to-market teams.
When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.
These templates will help you make better strategic decisions, set ambitious goals, hire talented people, and tactically execute on your revenue plan.
This playbook is designed to take you from being a new B2B SaaS executive to becoming a world-class, go-to-market leader.
You will likely spend more on groceries this week than you will on this playbook today, but this investment in yourself will have a compounding effect on your career and your income for the rest of your life.
Click "Add to Cart" and checkout to immediately gain access to your Go-to-Market Playbook.
If you need help implementing any of these systems or frameworks, contact us about our go-to-market consulting services.
Everything you need to run marketing at a venture-backed, B2B SaaS company.
Everything you need to run sales at a venture-backed, B2B SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide SaaS executives from uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.