Complete Go-to-Market Playbook
Everything you need to run sales and marketing at a venture-backed, B2B SaaS company.
Why use this template?
I was the 4th VP of Sales hired at our venture-backed, B2B SaaS company.
It was after our 3rd round of venture-capital funding, bringing our total capital raised to over $30 million.
At the time, we had just hired a heavy-weight CMO from a much larger, private-equity backed software company. 10 months later, our organic traffic had collapsed by 50%, trials were down, leads were down, MRR was down. Then they moved on to their next role.
Upon their departure, I took over as VP of Sales and Marketing. Over the next 12 months, we turned around our growth trajectory. We recaptured the lost traffic, grew trials, grew leads, and grew MRR.
We were able to do this by implementing systems that clarified our strategic planning and drove excellence in our tactical execution across our teams.
I'm sharing those templates with you today.
Click "Add to Cart" to access all of them now.
What's inside the template
The Complete Go-to-Market Playbook brings together everything from the VP of Marketing Playbook ($87) and the VP of Sales Playbook ($95), plus the Management Best Practices Playbook ($45) as a BONUS!
This playbook includes everything from the VP of Marketing Playbook:
- Go-to-Market Checklist Template
- Mission Vision Values Template
- Ideal Customer Profile Template
- B2B Buyer Persona Template
- B2B Buyer Journey Mapping Template
- Demand Generation Strategy Template
- Marketing Budget Template
- Go-to-Market Org Chart Template
- Brand Guidelines Template
- Unique Selling Proposition Template
- Market Positioning Map Template
- Pricing Strategy Template
- Competitor Analysis Template
- Keyword Research Template
- Marketing Campaign Template
- Marketing Calendar Template
- Social Media Strategy Template
- CAC Calculator Template
- Lead Scoring Template
- Voice of the Customer Template
- Marketing Tactics Database
This playbook also includes everything from the VP of Sales Playbook:
- Go-to-Market Checklist Template
- 30-60-90 Day Sales Plan Template
- Ideal Customer Profile Template
- B2B Buyer Persona Template
- B2B Buyer Journey Mapping Template
- B2B Sales Process Template
- Sales Funnel Template
- Sales Forecast Template
- Market Analysis Template
- Go-to-Market Org Chart Template
- Sales Compensation Plan Template
- Sales Territory Plan Template
- Sales Commission Calculator Template
- Sales Battlecard Template
- Sales Hiring Assessment Template
- Sales Rep Onboarding Plan Template
- Software Evaluation Template
- Sales Meeting Agenda Template
- Sales Order Form Template
- Sales to Customer Success Handoff Email Template
- Sales Rep Performance Review Template
- Board Meeting Deck Template
- Sales Tactics Database
Plus, you also get everything from the Management Best Practices Playbook as a BONUS:
- Executive Compensation Plan Template
- Meeting Cadence Template
- OKR Tracker Template
- SWOT Analysis Template
- Annual Performance Review Template
- Google Sheets Shortcuts Template
- Google Docs Shortcuts Template
- Google Slides Shortcuts Template
- Marketing Dashboard Template
- Sales Dashboard Template
That's 54 operating templates to position you and your team for explosive growth. This is everything that I use today, as an executive, running our go-to-market teams.
How to use this template
When you checkout, you will immediately receive an email with a link to a PDF document with every template accessible to you.
These templates will help you make better strategic decisions, set ambitious goals, hire talented people, and tactically execute on your revenue plan.
This playbook is designed to take you from being a new B2B SaaS executive to becoming a world-class, go-to-market leader.
You will likely spend more on groceries this week than you will on this playbook today, but this investment in yourself will have a compounding effect on your career and your income for the rest of your life.
Click "Add to Cart" and checkout to immediately gain access to your Go-to-Market Playbook.
If you need help implementing any of these systems or frameworks, contact us about our go-to-market consulting services.
VP of Marketing Playbook
Everything you need to run a marketing organization at a venture-backed, B2B SaaS company.
VP of Sales Playbook
Everything you need to run a sales organization at a venture-backed, B2B SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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Lifetime access from any device
Top reviews from SaaS Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
Our go-to-market playbooks are designed to take a new, B2B SaaS executive from a place of uncertainty to hitting aggressive sales and marketing growth goals.
Get access to a private community where you can ask questions, get feedback, and exchange ideas with go-to-market peers and mentors from around the world.
