Leadership Principles Template

It turns out world-class SaaS companies have leadership principles that their leaders are expected to follow.

I initially thought that sort of thing was just corporate mumbo jumbo.

But it's not.

Whenever I onboard new sales or marketing teams, I always explain our organization's leadership principles.

I want everyone on the team to be able to demonstrate leadership. Not just managers, directors and VPs.

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If you never define these for your company, people will end up enacting their own values and principles. All of which may be misaligned to what you want them to be. Here is what you'll access inside the Google Sheet:

• Leadership Principles Explanation: a detailed explanation of what they are and how they differ from core values.
• Leadership Principles Template: a blank template for you to input your own principles.
• Example Template: examples to use as inspiration from world-class companies. This list helped us develop leadership principles to serve as a guide for how our leaders should make decisions and behave.
• Leadership Principles Converter: an AI-powered sheet that enables you to enter in your company's current core values and the AI will develop Sales Principles to align with them. This is what you can use to train your team on proper conduct for how they should interact with customers and each other.

I'm continually aspiring to be a better leader.

Having Leadership Principles clearly defined helps provide me and everyone else a guidepost to get there.

Here's how you can put this Google Sheet template to work for you:

1. Study all tabs within the Google Sheet.
2. Get inspiration from the documented principles from the world-class companies included within.
3. Document your leadership principles in the template or work with your executive team to define your leadership principles.
4. Leverage AI to translate your leadership principles and / or your company core values into sales principles.
5. Train your team to enact the principles.

This provides us a framework for decision-making and sets expectations for how leaders drive outcomes, interact with others, and embody the company’s mission.

I hope it helps you do the same.

Click "Add to Cart" on the right. I'll immediately send you a link to the Google Sheet.

Also, review the related templates and playbooks below to help you achieve your sales and marketing goals.