Measure the impact of your marketing initiatives with an easy-to-understand marketing dashboard.
The CMO who ran marketing before me, said our B2B SaaS company had a data problem.
He spent 9 months trying to sort it out. Every month, our marketing metrics got worse.
We didn't have a data problem. We had a marketing problem. We weren't very good at B2B marketing.
Don't waste time trying to get perfect data. Get data that is good enough and stable. Stability is key to being able to watch how metrics change with different marketing initiatives.
This is the dashboard that I use to run our marketing organization. It's simple and easy to read. We have more detailed level views, but this is a good place to start.
This worksheet includes the following tabs:
It tells me the following story: how much we're spending across various channels, how much traffic is coming to our website from each source, how many leads are generated from those sources, how many demos are booked, how many deals are won and lastly, how much money we bring in each month.
Here's how you can take advantage of this marketing dashboard to manage your marketing team toward better results:
Immediately download this template and customize it for your marketing organization.
Click “Add to Cart” on the right. Then checkout to copy the Google Sheet of the Marketing Dashboard Template.
Everything you need to run a marketing organization at a venture-backed, B2B SaaS company.
Everything you need to run a sales organization at a venture-backed, B2B SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our templates give you the flexibility to pick and choose what you need to unlock revenue growth. Define your ICP, Buyer Journey, Sales Process, Sales Battlecards, Forecasts...
Our go-to-market playbooks are designed to take a new, B2B SaaS executive from a place of uncertainty to hitting aggressive sales and marketing growth goals.
Hire us to develop a custom sales and marketing playbook for your B2B SaaS company. We’ll work with you to chart a path from $1M to $10M in annual recurring revenue.