SaaS Offers Database
Get inspired by our database of winning SaaS offers that get customers to buy.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download.
- Premium design
- Customizable files
Lifetime access from any device
Why use the template?
Every touch in the B2B buying journey is an opportunity to deliver a great offer to get buyers to take the next action!
We think about making offers throughout our sales and marketing efforts.
Great offers get your buyers to click, to read, to try, to buy, to share....
They come in many flavors.
Free trials, value-add, limited time, discounts, freemium and more.
I have compiled the offers we have used over the years (or considered using) into our SaaS Offers Database.
It pairs well with the Discount Schedule Template to ensure your sales reps aren't undercutting your offers.
Click "Add to Cart" to access the Airtable database.
What’s inside the template
When you get access to the database, the information is organized into the following table columns:
- Offer Name: short name for quick reference
- Description: what the offer means
- Offer Type: the type of offer (referral, risk-free, etc)
- Target Audience: best used for these market segments and industries
- CTA Strategy: the best call to action to use
- Example Companies: companies that are known to use this offer
How to use the template
Here is how I recommend using it:
- Click on the Airtable link in the email you receive to access the database.
- Use the filters to sort by offer type or other criteria.
- Find the best offers that apply to your business.
- Test the offer with your target audience to see if it resonates.
- Roll the offer out across your entire team once validated.
Make sure your offers align with your overall strategy and that you can actually fulfill on the promises you are making.
A great offer is incredibly powerful. We are constantly referencing this list for inspiration. I hope you can too.
Click "Add to Cart" and checkout. I'll send you a link to the Airtable SaaS Offers database.
If you want all our sales and marketing templates, check out our playbooks below.
VP of Marketing Playbook
Everything you need to run marketing at a venture-backed SaaS company.
VP of Sales Playbook
Everything you need to run sales at a venture-backed SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download.
- Premium design
- Customizable files
- Lifetime access from any device
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“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide executives from a place of uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
