UTM Builder Template

Do you know what UTM stands for? It's Urchin Tracking Module.

Simply put, it is the code marketers add to URLs to track website traffic and marketing campaigns.

Even when marketing teams use this method, they often lack a consistent way of generating the UTM parameter URLs.

This leads to ineffective marketing attribution because URLs use all different structures and nomenclatures.

That's why we built this UTM Builder Template. No more random URLs. Only clear, consistent, repeatable UTM parameters.

All you need to do is enter in your destination URL, the channel, sub-channel, campaign name and any additional parameters.

Then voila! You have consistently built URLs with UTMs.

Click "Add to Cart" on the right to access the Google Sheet Template with the UTM URL Builder.

When you checkout, I'll send you a link to make a copy of the Google Sheet. Here is what you'll find inside:

• UTM Builder: This tab enables you to input your URL and campaign level details. I recommend using drop down selectors for your Medium and Source fields. That way, when your team uses this builder, everyone is picking from a consistent pick list. Your UTM URLs will be generated in the far right column. You can simply copy and paste them for use in your marketing campaign.
• UTM Parameters Defined: This tab explain what each UTM parameter means. Marketing attribution can get confusing quickly. Here, I try to simplify it for you, so that you and your team can achieve better visibility into your marketing activities.
• Go-to-Market Checklist: This is a bonus tab that includes a step-by-step checklist for the key actions you need to take when bringing products to market.

Next, take these steps to develop consistent UTM URLs, which will lead to more accurate marketing attribution.

1. Review all tabs to familiarize yourself with the content.
2. Study the UTM parameter definitions.
3. Document your primary channels and sub-channels within dropdowns under the Medium and Source columns. You can use our Marketing Attribution Template to help.
4. Train your entire marketing team on how to use this UTM builder, so that the process is standardized.
5. For your next campaign, generate the UTM URL, then use that link for your campaign to track the performance of it.
6. Analyze the campaign performance data within Google Analytics or whichever reporting tool your use.

While this is a simple framework to use, you will noticed it has a massive impact on your ability to understand what's working vs. not.

You can download the UTM Builder Template now. Click "Add to Cart"  and checkout. I'll send you a link to the Google Sheet that you can copy.