Sales Compensation Plan Template
Develop a sales compensation plan that motivates your sales team to exceed expectations.
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Why use this template?
When I was first promoted to Head of Sales at our B2B SaaS company, I discovered our sales compensation plans were largely determined by our finance team, not sales leadership.
This was a major problem. In my experience, finance professionals see numbers on a spreadsheet and forget that those numbers are a result of the people that put in the hard work every day.
Our sales compensation plans did not inspire our sales team to achieve outstanding results. The comp plans were unattainable and demotivating.
Less than 10% of the sales team was hitting quota. The top talent quit for better jobs, while the under-performers stuck around and lived off their base salary.
That's when I implemented this sales compensation plan template to fix these problems.
What's inside the template
Click "Add to Cart" and then checkout to access this template. You will receive a link to a Google Sheet that you can copy and personalize for your own sales organization.
Within the Sales Compensation Plan Template Google Sheet, you will find the following tabs:
- Instructions: instructions on how to use this template most effectively.
- Sales Compensation Plan Template: a series of questions to answer (with example responses) to design a sales comp plan that achieves your business goals.
- Sales Compensation Plans: a template to populate the key terms of your sales comp plan that you will use to calculate sales commissions.
That's it! You can then use this template in tandem with the Sales Commission Calculator Template to actually calculate monthly commission payouts for your team.
How to use this template
Getting sales compensation plans is a critical component to achieving sales revenue targets. Prior to moving into a sales leadership position, I had experienced great sales compensation plans where I made a ton of money as a sales rep and terrible plans that left me feeling defeated every month.
Here's how you can adapt this framework to incentivize the right behavior:
- Review all tabs in the spreadsheet first. It's always good to familiarize yourself with the content before you really dig in.
- Complete the Sales Compensation Plan Template. This will guide you through a series of questions to consider for designing your comp plan.
- Get feedback from your team on an initial comp plan. Then finalize once you achieve internal buy-in.
- Add your sales reps names to the spreadsheets and enter in the details of your sales compensation plan.
Use this sales compensation plan template to develop a plan that motivates your sales team to exceed revenue expectations.
Click “Add to Cart” on the right and then checkout. You will receive a link to the Google Sheet to make it your own.
If you run a go-to-market team at a B2B SaaS company, get these templates as well:
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Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
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Top reviews from SaaS Executives
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“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
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Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
