VP of Sales Playbook
Everything you need to run sales at a venture-backed SaaS company.
Why use this template?
I am the VP of Sales at a venture-backed, B2B SaaS company that went from $2 million in annual recurring revenue to $18 million in under 3 years.
The VP of Sales Playbook is a compilation of the AI-powered operating templates that I have developed over my career in software sales.
CEOs, investors and many execs have praised me for sharing these. They are the real deal and they work. I use these systems and frameworks every day to run our teams.
They are designed in a way that you can download them, customize them for your business, and quickly see the operational results.
They are designed to clarify your strategic thinking and improve your team’s tactical execution.
They have had a major impact on my career. Promotions, no problem. Annual bonuses, no problem.
You can download all of them instantly.
If you are interested in my VP of Marketing Playbook as well, save money by downloading the Complete Go-to-Market Playbook instead.
It bundles all of my AI-powered operating templates for sales, marketing and management best practices.
Click “Add to Cart” on the right to access the VP of Sales Playbook now. When you checkout, I immediately email you a link to a PDF document with links to every template.
I'm so confident this will transform your career that I'm covering you with our 100% Satisfaction Guarantee. If you don't get immediate value, you get your money back.
What's inside the template
You get access to all of these templates in the VP of Sales Playbook (watch the video above to see what's inside). A total value of $400 that you get for ONLY $147:
- Go-to-Market Checklist Template
- 30-60-90 Day Sales Plan Template ($35 value)
- Ideal Customer Profile Template
- B2B Buyer Persona Template ($17 value)
- B2B Buyer Journey Mapping Template ($25 value)
- B2B Sales Process Template ($30 value)
- Sales Funnel Template ($10 value)
- Sales Forecast Template ($55 value)
- Market Analysis Template
- Go-to-Market Org Chart Template ($15 value)
- Sales Compensation Plan Template ($9 value)
- Sales Territory Plan Template ($15 value)
- Sales Commission Calculator Template ($25 value)
- Sales Battlecard Template ($20 value)
- Sales Hiring Assessment Template
- Sales Rep Onboarding Plan Template ($20 value)
- Software Evaluation Template
- Sales Meeting Agenda Template
- Sales Order Form Template ($20 value)
- Sales to Customer Success Handoff Email Template
- Sales Rep Performance Review Template ($15 value)
- Board Meeting Deck Template ($35 value)
- Sales Tactics Database
- Sales Strategy Template ($53 value)
How to use this template
It has taken me over 100 hours to build these templates. My goal with sharing them with you is to help you hit your revenue goals.
I want to hear that you blew out your sales targets and earned a huge bonus. I want to hear your team transformed from average performers to A-players.
In just a few clicks, you can make every template your own.
The VP of Sales Playbook has given me more confidence.
More confidence setting expectations with our executive team and our board members.
More confidence developing strategies to achieve aggressive growth goals.
More confidence hiring and training great teams.
And more confidence leading those teams.
I trust it will do the same for you.
Get the VP of Sales Playbook now by clicking "Add to Cart". Then checkout.
If you need help building a custom sales playbook for your company, reach out to see if you qualify for our consulting services.
VP of Marketing Playbook
Everything you need to run marketing at a venture-backed SaaS company.
VP of Sales Playbook
Everything you need to run sales at a venture-backed SaaS company.
Click "Add to Cart" below. When you checkout, you will immediately receive an email with a link to download
- Premium design
- Customizable files
Lifetime access from any device
Top reviews from SaaS Executives
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
“These are GOLD! I was having to build all of this from scratch.”
“This is exactly what I was looking for. A repeatable playbook I could plug-n-play for our business.”
“I feel more confident hitting our revenue goals now than I ever have.”
“My job just became so much easier! I’m all about working smarter, not harder.”
Our Resources
Our templates give you complete flexibility to choose exactly what you need to unlock growth. Whether it’s defining your ICP, mapping the buyer journey, optimizing your sales process, or building forecasts—our templates make it easy to get started fast and execute with precision.
Our go-to-market playbooks are designed to guide executives from a place of uncertainty to hitting aggressive sales and marketing goals. Each playbook is a step-by-step roadmap built to help you confidently navigate the most critical growth stages and scale your business.
Work with us to develop a custom sales and marketing playbook tailored specifically to your company. We’ll collaborate with you to define a winning strategy and tactics, leaving you laser-focused on execution and results. No guesswork—just clear, actionable steps designed for growth.
